TELLING STORIES
She works at the intersection of culture, narrative, and visual direction shaping ideas into thoughtful, intentional outcomes.
With a background shaped between India and China, her perspective is informed by contrast, context, and cultural nuance.
Her practice spans strategy and execution, allowing her to move fluidly between thinking and making building work that is both conceptually grounded and visually refined.
Each project is approached with clarity, restraint, and a sensitivity to context.
THROUGH
FILM FLAMES
Practice
Creative Direction
Visual language, art direction, and the development of cohesive aesthetic systems.
Content & Storytelling
Narrative-led thinking across social, campaigns, and editorial formats.
Brand & Cultural Strategy
Positioning brands within culture with clarity, relevance, and intention.
Execution & Management
End-to-end delivery across content, publishing, and creative systems.
LOVE NOTES
POINT
POINT
POINT
POINT
“Yagini exceeded even my wildest expectations”
Selected Work
Meraki
Project 02
project 03
Kind Words
What people and brands say about us
She works at the intersection of culture, narrative, and visual direction shaping ideas into thoughtful, intentional outcomes.
With a background shaped between India and China, her perspective is informed by contrast, context, and cultural nuance.
Her practice spans strategy and execution, allowing her to move fluidly between thinking and making building work that is both conceptually grounded and visually refined.
Each project is approached with clarity, restraint, and a sensitivity to context.